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Why Fast Moving Consumer Services should be a different sector overall from Fast Moving Consumer Goods

November 11, 2019October 30, 2020 / vdiamanti / 1 Comment

The FMCG industry is worth more than £110bn in the UK. With the services sector dominating the UK economy in a fast-paced technological environment, could we see a new sector of FMCS emerging?

How to successfully build a brand strategy – a guide for non-marketers (Pt.1)

July 4, 2019September 22, 2022 / vdiamanti / 1 Comment

People think brand marketing is easy and, even if they have no clue about marketing in general, they think they know best. This is part 1 of advice on brand marketing from a brand marketer.

Marrying marketing and web development

February 12, 2019November 3, 2020 / vdiamanti / Leave a comment

How marketing is connected with web development and how I kickstarted my tech skills in the digital world

Agile Marketing – managing projects faster, simpler, in real-time

December 12, 2018June 24, 2020 / vdiamanti / 2 Comments

Project management is not an easy job, especially in an agile world. Find out how to be more agile in your project approach and what project management tools to use, in order to achieve agile marketing excellence.

Working with a micromanaging boss

August 6, 2018March 23, 2019 / vdiamanti / Leave a comment

Micromanaging can occur in many forms - what does it look like? How do you cope with micromanaging?

The culture of Esports as a social trend

June 3, 2018September 23, 2018 / vdiamanti / Leave a comment

The culture of E-sports as a social trend in Europe and Germany. Assignment for my German class of ’16-’17 - translated into English.

What’s the point of measuring marketing?

May 14, 2018July 7, 2018 / vdiamanti / 1 Comment

Marketing metrics might be boring. But being good at measuring marketing and marketing analytics can help you achieve your marketing and professional goals.

My must-read SEO blogs that can help in achieving Page 1 search results status

April 16, 2018July 7, 2018 / vdiamanti / 2 Comments

In need of tips to create an SEO strategy? These are the blogs that helped me and can help you, too.

Die Kultur der ESport als ein Sozialer Trend

March 28, 2018July 7, 2018 / vdiamanti / Leave a comment

The culture of E-sports as a social trend in Europe and Germany. Assignment for my german class of '16-'17

SEO Digital Glossary for everyone

March 1, 2018July 7, 2018 / vdiamanti / 2 Comments

What do all these digital terms mean? SEO jargon demistified.

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Have a look at my most recent blog posts here:

  • Reflecting on a Decade: My Journey to 40 January 5, 2025
  • Product Marketing: Reshaping Business Perception June 22, 2024
  • Yes, I am a female marketing professional in my 30s that plays video games. Here’s why this is a great thing. (Pt. 3: Work skills) March 23, 2024
  • Yes, I am a female marketing professional in my 30s that plays video games. Here’s why this is a great thing. (Pt. 2: Bias) March 1, 2024
  • Yes, I am a female marketing professional in my 30s that plays video games. Here’s why this is a great thing. (Pt. 1: Wellbeing) November 23, 2023

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