Six months after building AI agents around my product marketing Centre of Excellence, here is the honest scorecard: what worked, what broke, why the blueprint mattered more than the automation, and what AI still cannot decide for a product marketer.
CoE
Product Marketing Blueprint for Founding and First PMMs in Scaling B2B SaaS Companies: Role, Scope, and Operating Model
A practical product marketing blueprint: clarify PMM scope, decision rights, narrative governance, core artifacts, KPIs, and capacity guardrails. This is for founding product marketers, first PMM hires, solo PMMs, early-stage SaaS PMMs and their marketing teams, and product-led organisations trying to understand how product marketing should operate beyond content production.
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