Moving into 2020, we learnt that things can change quickly in the digital marketing space. How do we create a plan that is strategic and agile at the same time? And what is the golden formula to use to achieve agile digital marketing greatness?
fmcg
Why Fast Moving Consumer Services should be a different sector overall from Fast Moving Consumer Goods
The FMCG industry is worth more than £110bn in the UK. With the services sector dominating the UK economy in a fast-paced technological environment, could we see a new sector of FMCS emerging?