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Building an agile strategic approach to digital marketing in 2020

February 27, 2020October 30, 2020 / vdiamanti / Leave a comment

Moving into 2020, we learnt that things can change quickly in the digital marketing space. How do we create a plan that is strategic and agile at the same time? And what is the golden formula to use to achieve agile digital marketing greatness?

Why Fast Moving Consumer Services should be a different sector overall from Fast Moving Consumer Goods

November 11, 2019October 30, 2020 / vdiamanti / 1 Comment

The FMCG industry is worth more than £110bn in the UK. With the services sector dominating the UK economy in a fast-paced technological environment, could we see a new sector of FMCS emerging?

Have a look at my most recent blog posts here:

  • So what happened when I turned my Product Marketing Blueprint into Claude Skills? July 28, 2026
  • Product Marketing Blueprint for Founding and First PMMs in Scaling B2B SaaS Companies: Role, Scope, and Operating Model April 29, 2026
  • Building a Product Marketing Centre of Excellence February 21, 2026
  • Reflecting on a Decade: My Journey to 40 January 5, 2025
  • Product Marketing: Reshaping Business Perception June 22, 2024

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