Well, it has been some time since I wrote a new blog about anything, not only marketing. Like everyone else, I was also trapped in the house for 2 years, riding out the pandemic wave and working from home, awaiting better days. I had mixed feelings when we first got in the lockdown; I even … Continue reading Post-pandemic marketing -the effectiveness of working remotely
marketing communications
What’s the point of measuring marketing?
Marketing metrics might be boring. But being good at measuring marketing and marketing analytics can help you achieve your marketing and professional goals.
Back from the dead: Product relaunch and rebranding
Quick re-launch and re-brand of problematic product categories; an example based on my construction industry experience.
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