Well, it has been some time since I wrote a new blog about anything, not only marketing. Like everyone else, I was also trapped in the house for 2 years, riding out the pandemic wave and working from home, awaiting better days. I had mixed feelings when we first got in the lockdown; I even … Continue reading Post-pandemic marketing -the effectiveness of working remotely
marketing planning
How to successfully build a brand strategy – a guide for non-marketers (Pt.2)
This is part 2 of advice on brand marketing from a brand marketer to make your life easier when building a brand.
Building an agile strategic approach to digital marketing in 2020
Moving into 2020, we learnt that things can change quickly in the digital marketing space. How do we create a plan that is strategic and agile at the same time? And what is the golden formula to use to achieve agile digital marketing greatness?
Back from the dead: Product relaunch and rebranding
Quick re-launch and re-brand of problematic product categories; an example based on my construction industry experience.
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