A practical product marketing blueprint: clarify PMM scope, decision rights, narrative governance, core artifacts, KPIs, and capacity guardrails. This is for founding product marketers, first PMM hires, solo PMMs, early-stage SaaS marketing teams, and product-led organisations trying to understand how product marketing should operate beyond content production.
product marketing
Building a Product Marketing Centre of Excellence
Building a Product Marketing Centre of Excellence is about creating a system that brings clarity to positioning, consistency to messaging, and structure to decision-making so teams can scale without losing the story. This is the start of my journey to product marketing excellence in 2026. Let's go!
Reflecting on a Decade: My Journey to 40
Reflecting on a decade of personal and professional growth as I turn 40. Highlighting significant achievements like career changes and personal milestones.
Product Marketing: Reshaping Business Perception
Why do so many product marketers have to ask for a seat at the leadership table? And why do we question ourselves more than we should when it comes to our core skillset? In my article I explore and effectively highlight the challenges I faced at work as a product marketing manager working towards being "invaluable" to the leadership team, the way they were tackled, and propose concrete actions for change.
Yes, I am a female marketing professional in my 30s that plays video games. Here’s why this is a great thing. (Pt. 3: Work skills)
The third and last part of a trilogy about work professionals who like gaming in their own time. This time I write about the transferable skills gained from gaming and their application in the workplace.
Product positioning is rocket science
How complicated is product positioning? In this article, we emphasise the importance of product positioning and its impact on a product's success. We try to simplify what it is for non-marketers, identify the synergy with value proposition, highlight common pitfalls, and stress the need for an agile marketing approach to create a coherent narrative that supports your product positioning.
What to expect during an interview for a product marketing position
When doing product marketing interviews, people from different companies ask you questions that are similar. What are these questions and what does a product marketing manager task presentation entail? Find out what questions I was asked and what tasks I was given in my latest blog.
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