Why do so many product marketers have to ask for a seat at the leadership table? And why do we question ourselves more than we should when it comes to our core skillset? In my article I explore and effectively highlight the challenges I faced at work as a product marketing manager working towards being "invaluable" to the leadership team, the way they were tackled, and propose concrete actions for change.
strategic marketing
Building an agile strategic approach to digital marketing in 2020
Moving into 2020, we learnt that things can change quickly in the digital marketing space. How do we create a plan that is strategic and agile at the same time? And what is the golden formula to use to achieve agile digital marketing greatness?